Marketplace Overview: eBay

Year established: 1995 Product types: Auction-style listings, general merchandise


eBay.com is an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Ebay is headquartered in San Jose, California, and was founded by Pierre Omidyar in 1995. Today, it is a multi-billion dollar business with operations localized in over thirty countries.In addition to its auction-style sales, the website has expanded since 1995 to include “Buy It Now” shopping; shopping by UPC, ISBN, or other kind of SKU; online classified advertisements ; online event ticket trading; online money transfers and other services.

Pros and cons for online sellers

eBay pros

  • Users stay on the site for much longer than most other marketplaces
  • Ebay offers many customization options for listing an item
  • Auction-style listings can drive higher revenues for sellers

eBay cons

  • Fee per sale is much higher than almost every other marketplace
  • Unique visits per seller are very low
  • Email support is not available

Selling Tips

There are many different ways to go about selling items online. Here are a couple things to keep in mind when selling items on eBay:
  • Follow along with eBay’s item listing recommendations to find out best practices for item title, price, description, and more. This will help you get maximum exposure of your items.
  • Expand your selling options by using listing upgrades or automating seller tasks. Although these things may cost extra money, they could benefit your item listings significantly.
  • Offer details to your buyers upfront so that there is no miscommunication at any point in the buying process. This transparency will save you from returns or bad reviews, because your customers will know exactly what they are getting when they buy from you.

Seller Ratings

ebay1 ebay2 Every year, eCommerceBytes conducts a survey of thousands of online sellers. The top marketplaces are rated by their users based on several categories. eBay’s results from 2017 are as follows: Profitability: 6.12/10 Customer Service: 5.82/10 Communication: 6.02/10 Ease of Use: 6.22/10 Would Recommend: 6.13/10

Details and features

Refer to the table below to get a sense of the various details and features for sellers on eBay. SELL ON EBAY
logo_ebayeBay Learn More About eBay | Start Selling on eBay
Free Basic Premium Anchor
eBay Fees and Pricing
Fee per month $0 $19.95 $59.95 $299.95
Fee per sale 10% total sale 10% total sale 10% total sale 10% total sale
Fee per listing $0.30 $0.20 $0.10 $0.05
Traffic and Online Engagement
US Site Rank 7
How many monthly unique visitors? 71.5 million
How many unique visits per seller? 8
What is the site’s bounce rate? 22.8%
What is the daily time spent on the site? 11:36
Store Policies and Customization
Can I customize my storefront? yes1 yes1 yes1 yes1
Can I offer discounted listings? no1 up to 4 up to 5 up to 6
Can I create featured listings? no1 up to 250/day up to 500/day up to 2,500/day
Is there a public seller profile? yes1 yes1 yes1 yes1
Is there public buyer feedback? yes1 yes1 yes1 yes1
Tools for Sellers
Does the marketplace provide social media tools? no1 no1 no1 no1
Does the marketplace provide options for shop analytics? no1 basic version advanced version advanced version
Does the marketplace provide resources for success? basic version basic version pro version pro version
Marketplace Support
Are there options to promote my listings or booth on the marketplace? no1 no1 no1 no1
Is email support available? no1 no1 no1 no1
Is phone support available? yes1 yes1 yes1 yes1
Is live chat support available? no1 no1 no1 no1
Most similar to: eBid CQout iOffer